Interview
Natalino Carlo
Infernozilla, United States
Fueled by his fervor for the autonomous video game sector, Natalino Carlo executes his vision as the CEO and founder of Infernozilla.
1 Please give us a brief bio of yourself and your background.
My name is Natalino Carlo and I
2 What made you become/why did you choose to become a digital designer/artist?
I
3 Tell us more about your business/company, job profile, and what you do.
Infernozilla is an award winning Video Game Marketing Agency that specializes in Social Media and Community Management as well as Grassroots Marketing services. We
4 What’s your favorite kind of digital design and why?
It would have to be web design. As an entrepreneur, I have a continued interest in business ideation and creation. It
5 To you, what makes a “good” design?
A design that understands its purpose and is anchored to these principles through and through. While there is value to utilizing some of the latest trends, it
6 Describe your design style and its main characteristics.
Whenever I
7 Tell us about your design process.
For Infernozilla this process looks different for every single one of our clients. Each of our clients have an entirely different brand and overall feel or goals for their marketing approach. Quite simply it starts with identifying what needs to be achieved and envisioning or empathizing as the audience. This informs most elements of the design where we test and improve on until we feel we
8 Where do you draw inspiration from?
There
9 What current trends in digital design (or really anything digital related) are you most excited about?
I hate to repeat myself and also chime in on a discussion which is talked about ad nauseum, but you can
10 Congratulations! As the winner of the 2023 Vega Awards, what does it mean to you and your company and team to receive this award distinction?
Thank you so much. This has been a watershed year for Infernozilla and winning such prestigious awards is extremely validating after everything we
11 Can you explain a bit about the winning work you entered into the 2023 Vega Awards, and why you chose to enter this project?
We
12 What was the biggest challenge with this project?
With our portfolio that covers many different brands and styles - the challenge for each of these entries were completely different. However it boils down to each of our teams understanding the audiences of each brand and the goals they needed to achieve.
13 How has winning an Award developed your practice/career?
It
14 What are your top three (3) favorite things about the digital industry?
That it
15 What makes your country specifically, unique in the digital industry?
Mainly that your worst enemy is yourself. As a company within the US we have access to almost anything you can imagine with opportunities at every corner whether it comes from networking or ways to solve specific problems. So it
16 Where do you see the evolution of digital industry going over the next 5-10 years?
As I mentioned before I think there would be a larger separation between good designers and great designers with the advent of AI. Great designers will find a way to utilize this as part of their toolbox and use it far more effectively than the next person due to their expertise and understanding of their craft.
17 If you were a student entering this industry or an aspiring Vega Award submitter, what advice would you give them?
Constant immersion into other designers
18 What resources would you recommend to someone who wants to improve their skills in the digital industry?
Nothing beats the time tested approach of university or college in studying design or digital marketing. While it is possible to forego having a diploma or degree, you
19 Tell us something you have never told anyone else.
I have a weakness for strategy games. If one comes out there is a good chance you'll find me pouring some time into these as a way to decompress.
20 Who has inspired you in your life and why?
There is a few but I would say Iman Gadzhi. I
21 What is your key to success? Any parting words of wisdom?
I
22 Do you have anything else you would like to add to the interview?
If you haven
