Ready or Not Cosplay Photography Contest

In keeping with our strategy of keeping the community engaged and invested in the game Ready or Not—part of this effort included community activation in the form of multiple contests. One particular contest we helped build, host, and manage was a Cosplay Photography Contest held between 27th June and 22nd July 2022. We accrued over 120 entries and not only did it help generate significant engagement and discussion around this particular contest, but about the game itself. The themes and setting that it was based involved tactical law enforcement and the gear that they use.

The News Post on Steam alone accumulated 4,146,138 unique impressions and 156,437 unique views which led to the game news being featured as global popular news on the front page of Steam. Apart from the multiple posts showing off entries over social media, the announcement of winners itself garnered a total of 41,830 impressions and 6816 engagements.

It’s worth noting the prize pool included a $100 gift card and a $50 gift card for 1st and 2nd place respectively which amounted to the only cost of this contest. This was invaluable in generating new interest in the game by engaging current customers and spreading it’s reach. All these entries were shared all over social media which helped us in grassroots marketing with the game. The content generated from the contest has also been advantageous to us for future marketing efforts.