bayer04.de - Digitial brand experience 'under the cross'

The new website of Bundesliga soccer club Bayer 04 Leverkusen offers a passionate online experience that does justice to the internationally renowned and successful club. The digital web presence becomes a fan curve 'under the cross', takes the fans and supporters of the Werkself into the heart of the action and makes black and red hearts beat faster.

Everyone feels at home on the homepage, because the visual appearance lives and breathes the corporate design and new brand image of the club and offers all visitors an unrestricted experience thanks to its accessibility. The main navigation with the flyout menu, which shows the entire site architecture at the click of a button, ensures perfect orientation and enables quick access to all relevant subpages.

On match days, the match center can be opened with a click on all pages, where all information is available, from line-ups, statistics and tables to scores of parallel games and travel tips for away games. During the matches, the live ticker provides multimedia impressions and the emotional Werkself radio brings fans live into the European stadiums.

The "Teams" menu item provides access to all information about the Werkself, junior teams, women's teams, traditional team and the eSports team. Videos, personal statistics, news, picture galleries and social media posts are made available on the subpages of the individual Werkself players - you can even click directly on your idol's jersey and buy it in the fan store.

If you wish, you can find out everything about Bayer 04's history, sustainability, the performance center and the promotion of young talent and business/VIP/partners with just one click. The menu item "Membership" says "Welcome to the club". The "Fans" section offers the ultimate fan service: an exclusive fan news ticker, the latest news on away trips and campaigns, information on fan support, inclusion and the soccer school for the Werkself of the day after tomorrow. A contemporary website also means that the design, fan experience, programming and performance focus was placed on cell phones and tablets from the outset, which is why Bayer 04's entire online presence is responsive.