FIORUCCI X SAMSUNG Launch Video

The pop and irreverent Fiorucci style, the iconic historical Italian fashion brand, meets Samsung technology. The stars of this irresistible collaboration are the new cover cards with NFC technology, designed for the new Samsung Galaxy S24.

We have created a CGI video that immersed Samsung in the Fiorucci world.

In a huge billboard, among the lollipops, the Galaxy S24 pops out. The distinctive element of the new cover cards is in fact a red lollipop, which brings a touch of fun and irony to the design of the new smartphones.

Posted on major social platforms, the video has received more than 3 million views and very numerous interactions.