Vega Awards Platinum Winner Winner

2024

SELETTI X SAMSUNG Launch Video

Entrant Company

15/06/1990

Category

Social Media (Single) - Social Video

Client's Name

Samsung

Country / Region

Italy

The unique collaboration between Samsung and Seletti, the famous eccentric Italian design brand, has created the new cover cards with NFC technology designed for the new Galaxy S24, in which we see design and technology in an unprecedented combination.

With an innovative visual concept, we have created a CGI video in which Samsung and Seletti transform a central square in the city of Milan in Italy.

Using the Greek architectural and artistic style, the irreverent and psychedelic appeal typical of Seletti is shown, merging with Samsung's world and technological character.

Results:

TikTok: 877,1K views

Instagram: 306K views

YouTube: 205,445 views

Credits

Creative Director
Claudio Nobili
Jr Art Director
Federica Di Marcello
Jr Copywriter
Alessia Puccia
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