Rising to the Level of Champion

RUDIS launched in 2013 with a vision to create quality performance gear for wrestlers, and since has become the market leader in wrestling. After 10 years of growth, RUDIS is known throughout the sport for both reliability and innovation.

With high sales growth and increasing popularity, RUDIS.com struggled to meet demand, experiencing frequent site outages. RUDIS partnered with CQL to migrate to Shopify Plus in two phases: first, to stabilize the new RUDIS site with a new digital ecosystem, and second, to optimize the site with a rapid iteration of new features, integrations, and enhanced design & user experience.

Using Propel, CQL’s Shopify Plus framework, CQL crafted the new RUDIS.com with an energy-inspired brand refresh and an intuitive, compelling user experience that highlights the brand’s expertise, mission, champion athletes, and high-performance wrestling gear. By integrating new technology partners, the RUDIS team quickly discovered opportunity for business expansion on the Shopify platform.

RUDIS stands as a testament to dedication, precision, and a relentless pursuit of excellence – on the mat, in their gear, and now, with their digital transformation.

The Results

RUDIS launched their new website right before Black Friday Cyber Monday (BFCM), resulting in the largest volume and YOY growth in RUDIS history.

- Revenue Increase: 80%

- Order Increase: 70%

- Conversion Rate Increase: 27%