2024
Entrant Company
Category
Client's Name
Country / Region
Everyone can find everything they need at SM Supermalls (SM). But when everything became available online driven by the pandemic shift, SM realized it was time for a change of perspective. Instead of focusing on EVERYTHING, SM put the spotlight on the very ones who made it the iconic, well-loved brand it is today: EVERYONE and their unique, individual experiences only found at SM!
SM championed inclusivity with #YoureAlwaysWelcomeHere, serving a human-first social experience for all. This bold shift welcomed everyone: every family, preference, interest, niche, background, and beyond. From bringing people together on social to taking them to their first-ever metaverse experience, SM’s efforts led back to a HUGE bounce back for the brand, tenants, and shoppers in 2022 with nearly 2x mall traffic vs. 2021 and 218M social engagements.
Entrant Company
Gravity Global
Video / Online Video (Single) - Advertisement
Country / Region
United Kingdom
Entrant Company
SVEN
Digital Marketing (Campaign) - Marketing Effectiveness
Country / Region
Philippines
Entrant Company
Zbra Studios
Website & Mobile Sites - Best Art Direction
Country / Region
United States