AMCN End of Year Campaign 2022

AirMedCare Network’s (AMCN) “From Our Family to Yours" multichannel holiday campaign encouraged prospects and current members to plan ahead, lock in 2022 membership prices and secure financial peace of mind in the new year. The warm tone created a personal connection with the audience and presented the generous membership offer as a holiday gift: AMCN offered multi-year memberships at a 20% discount ahead of the 2023 price increase.

Social efforts yielded 2,626,883 impressions with a reach of 414,977 within less than a month — those led to 6,937 clicks and a click through rate of 0.26%. Email gave us great returns as well, with an open rate for prospects of 32.18%, a click rate of 2.56% and a CTOR of 3.13%. Member emails performed even better with an OR of 44.66%, a click rate of 1.01% and a CTOR of 5.73%. Display earned a CTR of 0.25% on 16,012 clicks and 6,480,462 impressions. And paid search wrapped it all up very nicely with 1,087,614 impressions, 22,408 clicks and a CTR of 2.06%.

AMCN’s ongoing challenge is convincing people that emergencies can happen to anyone, and that insurance often does not cover the cost of emergency air medical transport. This can cripple a family’s finances. An AMCN membership shields members from the financial risks associated with these flights.