2023
IAA Peering Service Video Ad
Entrant
Anvil Media
Category
Video / Online Video (Single) - Business to Business
Client's Name
Internet Association of Australia
Country / Region
Australia
Gallery
About The Entry
A video ad to drive interest in IAA's Peering Network from business network managers in the Asia Pacific. A very specific niche audience with highly technical knowledge, our team identified the key benefits that distinguished the client's offering from others - point-to-point unmetered peering - and developed a creative concept that could still be understood by non-technical people.
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