CoStar Grow/ Apartments.com Website Rebrand

The old CoStar Grow site was difficult to maintain and was starting to show its age. An older implementation of Acquia Site Studio was too restrictive for the marketing team. Content was difficult to change and keep the site up-to-date with fresh creative campaign assets. In addition to making the site more manageable, the design team at CoStar had big ideas to raise awareness (and the bar) with a new design packed full of engaging elements to drive conversion and grow the advertising business. Leveling up the digital design to drive more leads was our goal, and Acquia Site Studio was the tool needed to help the marketing team with component management and layout control. The “happy medium” struck between flexibility, consistency, and complexity for the Grow site enables the Apartments.com team to market more and content manage less. And with interactive media and motion in play, a constant concern was performance across devices. We had to deliver larger assets in a smart way to avoid a sluggish experience.