George Mason University Flex LLM

The Antonin Scalia Law School at George Mason University launched a new Flex-LLM degree in U.S. Law for internationally credentialed attorneys seeking to pass the bar exam in Washington, D.C. GMU sought to increase brand awareness of the program and increase future enrollment. Eddy Alexander analyzed previous outreach and advertising performance and assessed market conditions and target audiences, and crafted and implemented an impactful digital campaign that delivered real and measurable results.