Using a Digital Design System to Increase Conversion for UJA

The UJA Federation of New York (UJA) has served the Jewish community of New York City for over 100 years. Unfortunately, that illustrious history and the incredible work they are doing today was constrained by a complex, outdated website structure that led to a cumbersome supporter experience online.

FWD People created a design system for the website that was cleaner, more intuitive, and modern. The design system then supported a new and digestible navigation system, more streamlined donation pages, and modules that told a more engaging story of UJA.

This new website doesn’t just look good, it delivers! UJA has seen a significant decrease in bounce rates, longer time on pages, a 17.46% increase in user traffic thanks to SEO improvements, and a 14.5% increase in donation conversions.