Vega Awards Canopus Winner Winner

2021

Scoring Big with Jellysmack's Oh My Goal

Entrant Company

The Brand Agency

Category

Social Content & Marketing - Sports

Client's Name

Jellysmack

Country / Region

United States

Combining creativity, data-driven technology and an insatiable team spirit, Jellysmack’s Oh My Goal channel establishes a hyper-engaged global community of soccer lovers on Facebook by creating original soccer-focused video content and compiling the best user-generated video clips of news, stories, tricks, and fun training content for the ultimate soccer fan.

The Jellysmack team creates and publishes a steady volume of compelling video content, exclusive interviews, and original series every day for three international pages: “Oh My Goal,” “Oh My Goal - France,” and “Oh My Goal - Asia.” Each page features the best of soccer: professional plays, Sunday league, freestyle and even soccer video games. Within this community, Jellysmack encourages positive conversations and uses a friendly, authentic, fan-centric voice that sets the tone. Jellysmack sounds like true soccer fans because they are true soccer fans. This passion cannot be imitated. 

Jellysmack utilizes its proprietary social listening platform, JellyPulse, to identify popular trends, themes and stories to create their own content for Oh My Goal. This allows the company to edit and optimize each video for maximum engagement using its exclusive multi-variant testing approach that vets the best video edit, caption, thumbnail and other features so each post is ready for its break away.

Oh My Goal has captivated soccer fans around the world earning over 20 million followers on Facebook across its U.S., France and Asia pages. The channel generated 7.5 billion video views and 160 million engagements worldwide in 2020, making it the #1 most-viewed soccer channel on Facebook for the year. In the month of December 2020 alone, Oh My Goal reached more than 100 million unique U.S. users and generated over 500 million views, making it the second most-viewed social sports channel overall (not just in soccer) in the U.S. behind WWE. 

By leaning into trending topics, producing highly engaging content, and connecting with their growing audience of global fans, Jellysmack scored a hat-trick and made Oh My Goal the ultimate community for soccer fans on Facebook.

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