Vega Awards Canopus Winner Winner

2021

Rebecca's Story

Entrant Company

SHOOT YOU LTD

Category

Video / Online Video (Single) - Information Technology (IT)

Client's Name

Hewlett Packard Enterprise (HPE)

Country / Region

United Kingdom

The purpose of this video was to create an identity for Hewlett Packard Enterprise (HPE) Entry Storage portfolio of solutions. This was achieved by describing the inspirational story of Rebecca - a small business owner - reviewing key moments in the development of her company, and how HPE’s solutions enabled her to evolve her business, overcome challenges and follow her dreams. The cinematic style adopted by Shoot You was intended to appeal to non-storage specialists, visualising the four solutions as a ‘team’ which worked together, addressing the needs of Rebecca’s business, as it grew from a living room start-up to a thriving company. It was also important that the style, tone and characters in the video were credible and compliant with HPE’s rigorous corporate marketing standards, so they could be used for future campaigns. The video was rolled out to audiences and channel partners within HPE’s global marketing organisation and has received extremely positive feedback from all stakeholders.

Credits

Producer/Shoot You Ltd
Matt Giles
Director/Shoot You Ltd
Will Clark-Smith
Director of Photography/Shoot You Ltd
Colin Thomson
Assistant Producer/Shoot You Ltd
Paul Ellison
Editor/Shoot You Ltd
Jay Kellett
Focus Puller/Shoot You Ltd
Josh Tue
Worldwide Marketing Communications Manager, HPE
Andrew Dodd
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