Vega Awards Canopus Winner Winner

2021

Molinari's Italian Deli Packaging and Branding

Entrant Company

Academy of Art University

Category

Student - Packaging - Prepared Food

Client's Name

Molinari's Italian Deli

Country / Region

United States

Entry Level

Student

This project aimed to rebrand a century-old Italian delicatessen in San Francisco, where Molinari has seen the city change with its most authentic Italian flavors.

The designer's goal was to re-research and reposition the original brand and sketch and brand the design and packaging to be low cost, replicable, and catching the eye in a short period.

The logo was redesigned from the original, and the designer chose red-pink and blue as the brand colors to preserve the brand's history. At the same time, the designer created a simple, repetitive geometric pattern as the store's signature motif that could be used as wrapping paper and bread paper. In addition, the designer made a series of packagings, such as pizza, raw walnuts, and beef wraps, to complete the brand image of Molinari's deli and show the wide use of brand colors and patterns.

Credits

Designer
Peiyao Tang
Instructor of Academy of Art University
Thomas McNulty
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