2021
Entrant Company
Category
Client's Name
Country / Region
Entry Level
This project aimed to rebrand a century-old Italian delicatessen in San Francisco, where Molinari has seen the city change with its most authentic Italian flavors.
The designer's goal was to re-research and reposition the original brand and sketch and brand the design and packaging to be low cost, replicable, and catching the eye in a short period.
The logo was redesigned from the original, and the designer chose red-pink and blue as the brand colors to preserve the brand's history. At the same time, the designer created a simple, repetitive geometric pattern as the store's signature motif that could be used as wrapping paper and bread paper. In addition, the designer made a series of packagings, such as pizza, raw walnuts, and beef wraps, to complete the brand image of Molinari's deli and show the wide use of brand colors and patterns.
Credits
Entrant Company
Yo Adrian
Social Content & Marketing - Fashion & Beauty
Country / Region
Sweden
Entrant Company
Maverick Media
Video / Online Video (Single) - Games / Gaming
Country / Region
United Kingdom
Entrant Company
Bottle Rocket Media
Video / Online Video (Single) - Documentary - Short Form (<5 mins)
Country / Region
United States