Vega Awards Canopus Winner Winner

2021

The Comeback

Entrant Company

Spark Media

Category

Video / Online Video (Single) - Motivational (NEW)

Client's Name

Culture Central & Birmingham Commonwealth Games 2022

Country / Region

United Kingdom

After 8 weeks of the UK's first lockdown due to COVID, we felt compelled to create a film to support and champion our region in this time of crisis. In collaboration with Culture Central and Birmingham Commonwealth Games 2022, we wanted to shine a much needed spotlight on our venues, museums, theatres, festivals, restaurants and pubs.

That reminded people about the thousands of independent businesses that are the lifeblood of the Midlands. And that, as people of immense heart and spirit, they will come back stronger, together.

The campaign was a huge success, viewed over 250,000 times by the people we made it for, along with responses from ex-pats across the world, wishing their own region the best during the difficult times.

Credits

Jimmy Davis
Scott Barnett
Danny Gwynne
James O Connell
Max Allcock
Tom Stephens
Michael Carnell
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