Vega Awards Centauri Winner Winner

2021

AARP Work + Jobs:

Entrant Company

Thomas ARTS

Category

Digital Marketing - Integrated Campaign

Client's Name

AARP Work + Jobs

Country / Region

United States

AARP Work & Jobs collaborates with employers, helping them promote their commitment to hiring and affirming experienced workers and providing them with tools to cultivate a multigenerational workforce. The AARP Employer Pledge Program is a way for employers to publicly show this commitment to their organization, employees, and community. To promote the Employer Pledge Program, AARP developed a warming campaign landing page to give an overview of the program and the many advantages of attracting and hiring an age-diverse workforce to encourage employers to affirm older workers and sign the pledge.

Credits

AARP, SVP Marketing
Nataki Edwards
AARP, Director Integrated Marketing
Catherine Gachet
AARP, Senior Strategist Integrated Marketing
Conrad Heibel
TA, Account Supervisor
Torie McGrath
TA, Senior Account Supervisor
Jennifer Lyon
TA, Creative Director/Copywriter
Rob Atkinson
TA, Art Director
Anthony Holje
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