Vega Awards Centauri Winner Winner

2021

We've got you

Entrant Company

Kopfkino Kollektiv

Category

Video / Online Video (Campaign) - Insurance

Client's Name

Coya Insurance

Country / Region

Germany

We, the Kopfkino Kollektiv, have made an analysis to understand what was missing in the current strategy for Coya to grow. They needed to gain more visibility and awareness for their insurance products. Being insured has never been so easy. Everything works mobile and is concluded fast but the target group didn’t know about the advantages and USPs Coyas’ insurances offers. So we worked out a fun awareness campaign which fits the target group perfectly. Those videos show the little things in life that can go wrong but don't have to be that annoying because: The insurance got you! And this is our key message here. Our homemade produced song perfectly supports the situations, guarantees attention and helps leading the situation into a positive ending. This led to an incredible low Cost-per-view on YouTube and other Social Media Channels and the target group loved it. We've got you!

Credits

Creative Director / Director on set
Christian Mashini
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