How Swig Life used SEM to increase B2C Buyers and Revenue

Our client, drinkware brand Swig Life, wanted to expand their marketing budget from B2B to B2C and become a household name. We identified a strong opportunity on Google, Facebook, and Instagram to reach consumers with eye-catching visuals and detailed targeting. We began by creating a foundation performance on each platform, making sure all best practices were implemented managing a conservative budget to start. After a few weeks of testing, we were able to find the account structure and targeting that produced optimal results. We scaled across Search/Shopping and Facebook/Instagram, optimizing the account as it grew and managing it daily.

As a result of these efforts, Swig saw a 277.7% increase in purchases to the B2C site. Revenue grew by 297%, supported by a 102.4% return on ad spend. This project showed how working with a digital marketing agency can help your company scale revenue, maintain efficiency, and expand your business’ audience reach.