Vega Awards Centauri Winner Winner

2021

How Swig Life used SEM to increase B2C Buyers and Revenue

Entrant Company

Perfect Search Media

Category

Digital Marketing - SEM Campaign (NEW)

Client's Name

Swig Life

Country / Region

United States

Our client, drinkware brand Swig Life, wanted to expand their marketing budget from B2B to B2C and become a household name. We identified a strong opportunity on Google, Facebook, and Instagram to reach consumers with eye-catching visuals and detailed targeting. We began by creating a foundation performance on each platform, making sure all best practices were implemented managing a conservative budget to start. After a few weeks of testing, we were able to find the account structure and targeting that produced optimal results. We scaled across Search/Shopping and Facebook/Instagram, optimizing the account as it grew and managing it daily.

As a result of these efforts, Swig saw a 277.7% increase in purchases to the B2C site. Revenue grew by 297%, supported by a 102.4% return on ad spend. This project showed how working with a digital marketing agency can help your company scale revenue, maintain efficiency, and expand your business’ audience reach.

Credits

Senior Analyst, Search and Social Advertising
Max Engler
Senior Managers, Search and Social Advertising
Quinn Dolan
2021
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