ECS for Seniors

ECS is the premier non-profit senior living community provider in Southern California for young adults over the age of 65. They came to us with 6 independent websites, a variety of semi-branded assets, and an aging approach to marketing and technology. We began by baselining and refining their existing brand so that we could develop a single platform needed to support the umbrella organization, the foundation, affordable housing, and all of the resort-like communities for those 62 and over. After conducting a comprehensive analysis of their comp set, interviews for functionality, UI specifications for accessibility, and a deep dive into their digital marketing campaigns with adwords and organic search we developed a new website that supports future expansion and aligns with the ECS team’s needs. Once launched, in typical 300FeetOut fashion, we continue to refine our SEM (search engine marketing) with social media recommendations, website updates, and marketing as needed.