Vega Awards Centauri Winner Winner

2021

AARP Work + Jobs:

Entrant Company

Thomas ARTS

Category

Digital Marketing - Integrated Campaign

Client's Name

AARP Work + Jobs

Country / Region

United States

AARP Employer Caregiving looks to support working family caregivers by helping employers understand and meet the needs of their family caregiver employees. AARP developed a campaign for large and small business decision-makers and HR professionals, providing them with tools and resources to support and retain working family caregivers. While this campaign is timely as the COVID-19 pandemic has shed greater light on the needs of working family caregivers, it also offers information to employers and employee family caregivers that will be invaluable beyond COVID-19.

Credits

AARP, SVP Marketing
Nataki Edwards
AARP, Director Integrated Marketing
Catherine Gachet
AARP, Senior Strategist Integrated Marketing
Conrad Heibel
TA, Account Supervisor
Torie McGrath
TA, Senior Account Supervisor
Jennifer Lyon
TA, Creative Director/Copywriter
Rob Atkinson
TA, Art Director
Anthony Holje
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