Vega Awards Centauri Winner Winner

Brazil

2021

Fashion Bags For Blood Bags

Entrant Company

Volcanum Creative Lab

Category

Social Content & Marketing

Client's Name

HEMOSC (Hematology and Hemotherapy Center of Santa Catarina/Brazil)

Sub-Category

Public Service / Activism

In Brazil, only 1.8% of the population is a blood donor. Proportionately, our country has less donors than its neighboring countries, such as Argentina and Uruguay. It’s real: the number of blood donors, in Brazil, is still very low. So, various digital influencers, models, stylists, and content creators came together to do a major action, aiming to motivate new people in donating and contributing with this important cause. We present: Fashion Bags for Blood Bags. In a critical moment, when there was a significant decrease on the number of donors, some personalities from the fashion universe united and decided to take an important decision: donate their designer handbags to people who donated other types of bags — the blood bags. In a few days, the action took hold of several communication vehicles and made headlines in newspapers and news portals throughout Brazil. In addition, there was a huge and spontaneous repercussion on social media without having a single investment in digital platforms of any kind. The campaign won the internet completely and got a massive support from a big public.

Credits

Volcanum Creative Lab Lucas Damazio
Volcanum Creative Lab Júlia Peruchi Sehnem
Volcanum Creative Lab Maria Regina
Volcanum Creative Lab Livia Peruchi Sehnem
Volcanum Creative Lab Rafael Horseff
Volcanum Creative Lab Katia Selinger
Volcanum Creative Lab Gabriela Texeira Aléssio
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