Vega Awards Centauri Winner Winner

2020

The Art We Waste

Entrant

Miami Ad School

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

Hellman's

Country / Region

Spain

Entry Level

Student

Gallery

About The Entry

Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting.

We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them.

Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out.

The money fundraised at the auction will go to Feeding America.

Featured Media

Credits

Art Director
Sergio Martin Mendez
Copywritter
Stefanie Salguero Say
Art Director
Andrea Serrano Villaverde
2020
Websites
Media Frenzy Global | Vega Website Awards 2020 Winner

Entrant

Media Frenzy Global

Websites - Telecommunications

Country / Region

United States

2020
Websites
Agent Image | Vega Website Awards 2020 Winner
Kathleen Kennedy

Entrant

Agent Image

Websites - Real Estate

Country / Region

United States

2020
Video / Online Video
Arcana Academy | Vega Website Awards 2020 Winner
KILZ Paint & Primer

Entrant

Arcana Academy

Video / Online Video (Single) - Consumer Product / Services

Country / Region

United States

2020
Audio
WMUL-FM Marshall University | Vega Website Awards 2020 Winner
Nick Verzolini, Andrew Rogers and Tyler Kennett

Entrant

WMUL-FM Marshall University

Audio (Single) - Sports

Country / Region

United States