Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting. We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out. The money fundraised at the auction will go to Feeding America.
A.P Moller Maersk
Media Frenzy Global