Vega Awards Centauri Winner Winner

2020

The Art We Waste

Entrant Company

Miami Ad School

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

Hellman's

Country / Region

Spain

Entry Level

Student

Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting.

We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them.

Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out.

The money fundraised at the auction will go to Feeding America.

Credits

Art Director
Sergio Martin Mendez
Copywritter
Stefanie Salguero Say
Art Director
Andrea Serrano Villaverde
2020
Audio
WMUL-FM Marshall University | Vega Website Awards 2020 Winner

Entrant Company

WMUL-FM Marshall University

Audio (Single) - Podcast Single Episode

Country / Region

United States

2020
Games
Academy of Art University | Vega Website Awards 2020 Winner

Entrant Company

Academy of Art University

Games - Best Visual Design

Country / Region

United States

2020
Websites
Agent Image | Vega Website Awards 2020 Winner
Sue Adler

Entrant Company

Agent Image

Websites - Real Estate

Country / Region

United States

2020
Websites
Ericson Group Inc | Vega Website Awards 2020 Winner

Entrant Company

Ericson Group Inc

Websites - Business to Business

Country / Region

Canada