Vega Awards | Centauri Winner

Spain

2020

The Art We Waste

Entrant Company

Miami Ad School

Category

Video / Online Video (Single)

Client's Name

Hellman's

Sub-Category

New Category (Video)

Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting. We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out. The money fundraised at the auction will go to Feeding America.

Credits

Art Director Sergio Martin Mendez
Copywritter Stefanie Salguero Say
Art Director Andrea Serrano Villaverde
2020
India
A.P Moller Maersk

Entrant Company

A.P Moller Maersk

Category

Integrated Campaign

2020
Canada
EMPIRE COMMUNITIES

Entrant Company

PUREBLINK

Category

Real Estate

2020
United States
Concourse Labs

Entrant Company

VSSL Agency

Category

Computer / IT

2020
United States

Entrant Company

Media Frenzy Global

Category

Telecommunications