Vega Awards Centauri Winner Winner

2020

The Art We Waste

Entrant

Miami Ad School

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

Hellman's

Country / Region

Spain

Entry Level

Student

Gallery

About The Entry

Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting.

We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them.

Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out.

The money fundraised at the auction will go to Feeding America.

Featured Media

Credits

Art Director
Sergio Martin Mendez
Copywritter
Stefanie Salguero Say
Art Director
Andrea Serrano Villaverde
2020
Social Campaign & Series
International SOS | Vega Website Awards 2020 Winner

Entrant

International SOS

Social Campaign & Series - News / Information

Country / Region

United Kingdom

2020
Websites
efelle creative | Vega Website Awards 2020 Winner
Barghausen Engineering

Entrant

efelle creative

Websites - Construction

Country / Region

United States

2020
Websites
ValueLabs | Vega Website Awards 2020 Winner

Entrant

ValueLabs

Websites - Web Applications / Services

Country / Region

India

2020
Social Content & Marketing
SVEN | Vega Website Awards 2020 Winner

Entrant

SVEN

Social Content & Marketing - Food & Beverage

Country / Region

Philippines