2020
Entrant Company
Category
Client's Name
Country / Region
Entry Level
Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting.
We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them.
Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out.
The money fundraised at the auction will go to Feeding America.
Credits
Entrant Company
IrisWave
Video / Online Video (Single) - Wedding
Country / Region
Singapore
Entrant Company
DesignLab Marketing / Advertising
Websites - Construction
Country / Region
Turkey
Entrant Company
Viking Social Agency
Social Campaign & Series - Entertainment
Country / Region
United States