Vega Awards | Centauri Winner

Spain

2020

The Art We Waste

Entrant Company

Miami Ad School

Category

Video / Online Video (Single)

Client's Name

Hellman's

Sub-Category

New Category (Video)

Entry Level

Student

Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting. We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them. Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out. The money fundraised at the auction will go to Feeding America.

Credits

Art Director Sergio Martin Mendez
Copywritter Stefanie Salguero Say
Art Director Andrea Serrano Villaverde
2020
India
Microsoft

Entrant Company

Miami Ad School Hamburg

Category

Social - Best Experimental & Innovation

2020
United States
Nick Verzolini, Andrew Rogers and Tyler Kennett

Entrant Company

WMUL-FM Marshall University

Category

Sports

2020
United States
Om, Organic Mushroom Nutrition

Entrant Company

Hawke Media

Category

Blog

2020
United States
National Oceanic and Atmospheric Administration

Entrant Company

Mobomo, LLC.

Category

Science / Technology