Vega Awards Centauri Winner Winner

2020

The Art We Waste

Entrant Company

Miami Ad School

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

Hellman's

Country / Region

Spain

Entry Level

Student

Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting.

We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them.

Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out.

The money fundraised at the auction will go to Feeding America.

Credits

Art Director
Sergio Martin Mendez
Copywritter
Stefanie Salguero Say
Art Director
Andrea Serrano Villaverde
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