Vega Awards Centauri Winner Winner

2020

The Art We Waste

Entrant Company

Miami Ad School

Category

Video / Online Video (Single) - New Category (Video)

Client's Name

Hellman's

Country / Region

Spain

Entry Level

Student

Rich people have a tendency to throw away more food before its expiration date because they can afford it. We hacked another one of their spending habits to show them the value of the food they’re actually wasting.

We created a gallery with paintings made by renowned artists and have a silent auction for people to buy them.

Once all the art pieces are sold, we’ll reveal exactly how they were made by using the food they just wasted as painting materials. Proving the value of the food they just threw out.

The money fundraised at the auction will go to Feeding America.

Credits

Art Director
Sergio Martin Mendez
Copywritter
Stefanie Salguero Say
Art Director
Andrea Serrano Villaverde
2020
Websites
Emakina | Vega Website Awards 2020 Winner

Entrant Company

Emakina

Websites - Corporate Social Responsibility

Country / Region

Belgium

2020
Video / Online Video
Zgraya Digital | Vega Website Awards 2020 Winner
Zgraya Digital

Entrant Company

Zgraya Digital

Video / Online Video (Single) - Best Graphic Design

Country / Region

Ukraine

2020
Websites
Rabbit Studio Limited | Vega Website Awards 2020 Winner
New World Facilities Management Company Limited

Entrant Company

Rabbit Studio Limited

Websites - User Interface

Country / Region

Hong Kong SAR

2020
Websites
Dreamscape Marketing | Vega Website Awards 2020 Winner

Entrant Company

Dreamscape Marketing

Websites - Home Page

Country / Region

United States