2020
Glow Up Everyday with St. Ives
Entrant
SVEN
Category
Social Content & Marketing - Fashion & Beauty
Client's Name
Unilever International
Country / Region
Philippines
About The Entry
With Filipinas’ glow on low because of the COVID-19 pandemic, St. Ives boldly launched its biggest product line in the Philippines and used it as a platform to get Filipinas to turn up their glow once again! By putting the spotlight on them and sending glow their way, Filipinas went all out in showing off their glow and led St. Ives to achieve an all-time high in digital reach and ecomm sales.
Credits
Entrant
Agent Image
Websites - Real Estate
Country / Region
United States
Entrant
Attention Span Media
Websites - Microsite
Country / Region
United States
Entrant
Little Vitamin
Websites - Website - Best Visual Design
Country / Region
United Kingdom
Entrant
Miami Ad School Hamburg
Social Campaign & Series - Social - Best Experimental & Innovation
Country / Region
India