Vega Awards | Centauri Winner

United States

2020

Right On Time, Right On Track

Entrant Company

Cairo Ad School Egypt and Miami Ad School San Francisco

Category

Video / Online Video (Single)

Client's Name

Spotify

Sub-Category

New Category (Video)

In their latest ad, Spotify asked to let the song play out.  But seems like some people do not have the luxury of time to to do that. So we wanted to complement our latest spot to make sure all the busy hustlers let the song play out.  To make it not just right, but right on time, and right on track. So we partnered with navigation apps to create a playlist precisely tailored to your ride’s time with the genre of your choosing. And that is because not everyone can do what Spotify asked: Let the Song Play Out. So we wanted the busy hustlers who can’t let the play out to still enjoy Spotify with something specifically tailored to their busy lifestyles.

Credits

Copywriter Yasmine Radwan
Copywriter Hussam Moustapha
Art Director Moataz Mohamed
Copywriter Hatem El Akad
2020
Hong Kong S.A.R., China
New World Facilities Management Company Limited

Entrant Company

Rabbit Studio Limited

Category

Cultural

2020
United States
Snap Inc.

Entrant Company

Beyond

Category

Educational / Training

2020
South Korea
Mnet digital studio M2

Entrant Company

CJ ENM

Category

Food & Beverage / Restaurant

2020
United States
MediaBlink

Entrant Company

ArtVersion

Category

Website - Best Navigation / Structure