West Texas Changed My Life

The challenge with this project was to introduce a young, African American, Republican candidate to Texas' 11th Congressional District, which is largely based in the Texas panhandle. This is not the type of candidate the voters are used to seeing in that district, so we wanted to tell Brandon's unique story in a way that would give him credibility and make him memorable. This campaign announcement video was wildly successful, and we ended up cutting a 1 minute version of it for television and also using pieces of this video in other television and web-based spots.