2020
Entrant Company
Category
Client's Name
Country / Region
Millennials aren’t kids anymore. The oldest subset of millennials, “Xennials,” is now the largest segment of first-time homeowners in the country. This campaign centerpiece was designed to appeal to an audience who have become experts at ignoring content that does not surprise, delight, or entertain. The main goal is to create general awareness about priming as a fundamental part of painting and locking those two ideas together in people’s minds in a way they can relate to. Reflecting their life stages back to them in an unexpected way.
Credits
Entrant Company
MedTrix Healthcare
Virtual Reality & 360 Video - New Category (VR & 360 Video)
Country / Region
India
Entrant Company
Altudo
Websites - New Category (Website)
Country / Region
United States
Entrant Company
Miami Ad School Hamburg
Social Campaign & Series - Social - Best Experimental & Innovation
Country / Region
India