2020
Glow Up Everyday with St. Ives
Entrant Company
SVEN
Category
Digital Marketing - Social Campaigns
Client's Name
Unilever International
Country / Region
Philippines
With Filipinas’ glow on low because of the COVID-19 pandemic, St. Ives boldly launched its biggest product line in the Philippines and used it as a platform to get Filipinas to turn up their glow once again! By putting the spotlight on them and sending glow their way, Filipinas went all out in showing off their glow and led St. Ives to achieve an all-time high in digital reach and ecomm sales.
Credits
Arvi Villacin & Raizelle So
The Masterminds
Aileen Coyukiat, Erin Alvarez
Strategy & Performance
Steph Torio, Zelina Bartolome, Shelumiel Gallardo, Renee Elinzano, Corheinne Colendres
Content
Camille San Vicente, Christian Brotonel, Dianne Rubio, Gillyn Galang, Justin Nava
Creative
Janela Poblete, Dani Joyce Rodriguez, Justin Pua
Case
Low Li Ting from Unilever International
Client
More Winners