Vega Awards | Centauri Winner

Belarus

2020

Influencer marketing chatbots for a mobile game

Entrant Company

Zorka.Agency

Category

Digital Marketing

Client's Name

Sub-Category

Experimental / Innovative

In April 2020, Zorka.Mobi, an influencer and performance marketing agency, involved opinion leaders and conducted a custom advertising campaign for the world-famous game developer. Conventional mechanics don’t work that well anymore, so we decided to integrate automated sales funnels into the influencer marketing campaign for the mobile game. Together with the classic App Stores links that bloggers post under their videos, they invited their audience to subscribe to chatbots, which offered to find out what kind of a game character you are. This way of communication increased the number of paying users and decreased the cost per install indicator. The first day retention rate also increased considerably. In addition to that, it made the players more loyal. The key success factor was the introduction of chatbots into the promotion strategy. Nobody has ever done this with mobile games before!

Credits

Head of Marketing / Zorka.Agency Viktor Ryzhov
Head of Influencer Marketing / Zorka.Agency Kristina Nikeenko
Head of Design & Creative Center Halina Vashkevich
2020
United States

Entrant Company

Dreamscape Marketing

Category

Home Page

2020
United States
Amudim Community Resources

Entrant Company

Multipleoutlet Productions

Category

Educational

2020
United States

Entrant Company

Communications LAB

Category

Public Service & Activism

2020
United States
Nick Verzolini, Andrew Rogers and Tyler Kennett

Entrant Company

WMUL-FM Marshall University

Category

Sports