Search for the Next Big Cheese

Whisps launched a search for the next "Big Cheese" to join its Whisps Cheese Board, a tasting group where the grand prize winner is paid $5,000+ in cash and perks to eat cheese for a year. The winner assists in monthly product quality tests, new flavor evaluations, cheese evaluations, and brainstorms for new product ideas. Additionally, the winner serves as a Whisps Brand Ambassador in their city, spreading their love of cheese and cheese crisps with their community.

This collaborative campaign, with support from both Socialfly and partner agencyMKTC, far exceeded anticipated results for Whisps! With more than 5,500 applications, awareness of our talent search reached far and wide. Having driven an uptick in site traffic by 258% and nearly 1,500 new Instagram followers (despite the application submission KPI), Whisps' social communities thrived; we generated an organic reach of 2,380,000 across social and influencer content! Not for nothing, The Big Cheese search also received media attention, garnering more than 60 placements in priority publications!

Now, THAT what we call the "wheel" deal!