Curion Day 2019, the first ever company-wide conference, a 1.5-day event held in Chicago. The objective of the event was to create a cohesive culture between our two legacy brands: increasing visibility and unity by fostering internal relationships. To better serve Curion’s clients, it was crucial to provide employees the boost they needed to move forward with one process, one objective, and one brand– the Curion way. Achievable by creating an integrated marketing campaign to engage and connect employees, who were both the heart and target audience of the company. Our comprehensive integration and execution plan included the following media tactics. Pre-Event: Curion’s Marketing Team customized branding efforts included everything from bespoke logos, swag, and an internal email campaign - communicating details and expressing energized excitement about the upcoming event. During: Curion brought in a film team to document everything from the welcome dinner, to the interdepartmental Shark Tank Competition. As well as speaking events from engaging industry leaders such as Forbes Contributor, Paul Earle, and our CPG client panel, sharing Curion’s impact on their brands. Real time LinkedIn posts further showcased Curion’s efforts, team collaboration, and investments in our people as industry leaders. Post-Event: The film team produced a trailer to promote the event internally and externally; assuring employees and clients alike of the Curion’s loyalty and unique company culture. The integrated strategy was successful in making everyone feel like they were contributing to a large shift in the culture for direct impact on company revenue growth. Following Curion Day 2019, 75% of our Tiny Pulse survey respondents indicated an improvement in overall company feel after Curion Day. Furthermore, the marketing video created around the event has been instrumental in attracting new business and raising company morale to this day.
Jane Lee Design
New Category (Own Media)