Vega Awards Centauri Winner Winner

2019

iHelp

Entrant Company

Miami Ad School San Francisco

Category

Mobile Apps / Sites - New Category (Mobile Apps / Sites)

Client's Name

Apple

Country / Region

United States

In today's world, stress, work and responsibilities are on the dramatic rise. People continue to push themselves to attain their goals and handle their responsibilities. That means less sleep, more nicotine, alcohol and narcotic consumption, and added stress, which combined together puts people's mental and physical health in great risk. The problem is also amplified with our dependence on and excessive use of technological devices.

The problem is that people do NOT think they should take a break. And when they do, they feel guilty because they feel the need to push themselves further. They think their body is playing tricks on them or that they are slacking off because everybody else is working so much harder than them. So how can we truly know when our bodies need a break? iHelp is here to tell you when you really need a break, and how to productively make use of one.

Credits

Copywriter
Hatem El Akad
Art Director
Donghoon Lee
Art Director
Paola Delgado Cornejo
2019
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