NORPAC Foods Inc., approached Affinity Creative Group with the desire to set themselves apart from the competition. Affinity decided to capitalize on what the competitors couldn't, showing real-life stories of the men and women behind the food. The result? A day in the life video series that creates an empathetic response, and gives meaning to the consumer's everyday fruit and vegetable purchase. After a combination of savvy cinematography, storytelling, and editing, we produced a video series as fresh as the blueberries off the vine.
STARMEN Design Group