Vega Awards | Centauri Winner

United States

2019

Meatless Monday Global

Entrant Company

The Monday Campaigns

Category

Video / Online Video (Single)

Client's Name

-

Sub-Category

Motion Graphics

Meatless Monday continues to grow the audiences who have started the practice, on a population- as well as an individual- level. However, our general MM overview video content doesn’t currently serve all the audiences who could potentially expand the MM practice. Messaging is out-of-date and we’ve since developed separate videos that are segmented across different prospect groups. This project will create a single MM overview video that provides a simple snapshot of MM, addressing short, key points that are relevant to all prospective audiences, from global reps to individual consumer ambassadors. While its content can tee-up more long form videos that may need to be produced in the future, the intention is that any viewer will get an understanding of MM, its positive impacts, and how they can get involved to expand the MM practice. The overall tone will be upbeat, engaging and motivational, to produce excitement, increase engagement, and compel action.

2019
Singapore
Hong Kong Disneyland

Entrant Company

Moving Bits

Category

Live Experiences

2019
United States
Victoria Rische and Tara Lookabaugh

Entrant Company

500 Designs

Category

Charitable Organization

2019
Portugal
Quinta do Crasto

Entrant Company

Omdesign

Category

Food & Beverage / Restaurant

2019
United States

Entrant Company

Innocean USA

Category

Integrated Campaign