Vega Awards | Centauri Winner

United States

2019

Meatless Monday Global

Entrant Company

The Monday Campaigns

Category

Video / Online Video (Single)

Client's Name

-

Sub-Category

Motion Graphics

Meatless Monday continues to grow the audiences who have started the practice, on a population- as well as an individual- level. However, our general MM overview video content doesn’t currently serve all the audiences who could potentially expand the MM practice. Messaging is out-of-date and we’ve since developed separate videos that are segmented across different prospect groups. This project will create a single MM overview video that provides a simple snapshot of MM, addressing short, key points that are relevant to all prospective audiences, from global reps to individual consumer ambassadors. While its content can tee-up more long form videos that may need to be produced in the future, the intention is that any viewer will get an understanding of MM, its positive impacts, and how they can get involved to expand the MM practice. The overall tone will be upbeat, engaging and motivational, to produce excitement, increase engagement, and compel action.

2019
Belgium

Entrant Company

Superlab

Category

Music, Movie and Film

2019
United States
Illinois Policy Institute

Entrant Company

Iron Light

Category

Experimental & Innovation

2019
United States

Entrant Company

Drexel University

Category

Best User Interface / Experience

2019
Poland

Entrant Company

Platige Image

Category

Directing