OWDT has reimagined the website for one of the world’s leading container companies, Hoover Ferguson. The work reinvigorates the site and optimizes its performance across platforms, bringing visual continuity across product pages and online store. OWDT worked closely with Hoover-Ferguson’s leadership to develop an information architecture strategy, design systems and refreshed visuals that present Hoover-Ferguson as both an authority and innovator. The refresh brings simplicity and clarity, with an increased emphasis on Hoover-Ferguson’s products and services applications in an increasingly international audience.
WMUL-FM Marshall University