2019
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Client's Name
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Two recent incidents in Western Australia saw Komatsu Service employees injured in the course of maintaining clients' machines. Both incidents resulted in the hospitalisation of the worker.
While both workers made a full recovery and returned to work, the incidents could have had much more serious consequences, and were preventable.
Komatsu conducted a full investigation of each incident.
As part of the corrective action plan, Anvil Media was commissioned to produce training videos that reinforce the lessons learned and the real danger of small deviations from safety procedures and to connect strongly with the impact or potential impact of such incidents on the lives of the injured party, their families and workmates.
Each video was to retell its incident in the words of those who lived it - the injured party, workmates who witnessed and/or responded, family.
The story was to be crafted to confront the audience with the actual and potential impact of the incident. Through what we might call "suggestive re-enactment" the video was to make each viewer "experience" the event and shudder in recognition of the circumstances.
With the aim that the workers understand that such small deviations from the procedure, or minor details, could have damaging, potentially permanent impacts.
Anvil Media produced two videos for two separate incidents:
ADT belly inspection plate impact, Keysbrook Mine, 27/7/2018 (award submission)
Burns from pressurised hydraulic oil and flames, Welshpool, 9/2/2019
Entrant Company
ity Advertising
Video / Online Video (Single) - Technology
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United States
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Behavior Design
Website - Financial Services
Country / Region
United States
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ArtVersion
Website - Transportation
Country / Region
United States