Vega Digital Awards Vega Digital Awards

South Korea

2017

LG V30 X Twice Knock-Knock Vertical M/V

Entrant Company

LBEST

Category

Video / Online Video

Client Name

LG Electronics

Sub-Category

Viral

Invite to work

This is an online ad of V30 produced in a ‘smartphone-friendly’ 18:9 vertical video and M/V format. By using a hit song of Korean idol group TWICE, and introducing V30’s USPs delivered by the actual product UI, the viewers were able to feel interaction with the product. As a result, the video gained over 10M views on Youtube within one month after release.

Credits

Account Executive
Hojeong Lee
Account Executive
Sanghoon Lee
Account Executive
Jinsub Shin
Account Executive
Hyukyin Kwon
Creative Director
Jemin Choi
Creative Director
Miso Ro
Creative Director
Heeyong Kwak
Creative Director
Myoungjin Yun
Copywriter
Kyungnam Lee
Copywriter
Minkyung Jeong
Art Director
Hyunjung Lee
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