Vega Awards Gold Winner Winner

2025

Luminous Love,Born to Shine

Entrant

GRAMCO Limited

Category

Video / Online Video (Campaign) - Consumer Product / Services

Client's Name

PIGEON(SHANGHAI)CO.,LTD.

Country / Region

China

This video, tailored for Pigeon’s Pearl Nursing Bottle Series, takes pearls as the core element to create an immersive, dreamlike journey to explore the product. Pearls, a miracle of nature, develop their unique lustre through the passage of time, which closely parallels the parenting journey: like the gradually deposited layers of a pearl, a baby’s growth unfolds moment by moment. Furthermore, each pearl’s bright lustre symbolizes the innate qualities of each baby, while also suggesting the mother’s dual role—as both a reliable baby guardian and a brilliant independent individual.

Featuring a fantastic narrative themed on ‘the enchanted box’, this video, guided by pearls and nursing bottles, transports viewers into a dreamlike world within the gift box. Three rare pearls—pure Australian white South Sea pearls, calm black Tahitian pearls, and sumptuous golden South Sea pearls—reveal the inspiration for the color palettes and lustrous finishes of the bottle series; at the same time, they poetically mirror the uniqueness of each baby. This offers viewers a unique, enjoyable aesthetic experience, and embodies the brand philosophy of ‘celebrate babies the way they are’, conveying deep admiration and tender care for the qualities that make each baby special.

In terms of visual presentation, the video employs CG technology to meticulously recreate the natural landscapes of the pearls’ origins, complemented by pearl-like lustre rendering, particle effects, and dynamic halos, constructing surreal scenes where reality and illusion intertwine. Thanks to diverse camera movements including panning, rising, zooming, and pass-through traveling, it rhythmically portrays the touching journey of life encompassing birth, growth, and transformation.

Credits

Creative Strategy
Jing Wang
Creative Art Direction
Baochun Sun
Director and Producer
Meng Mo
Visual Art Design
Lijin Shi
3D Special Effects Production
Fei Ni
2025
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