Vega Awards Gold Winner Winner

2025

Statefarm.com 2025

Entrant Company

State Farm Insurance Company

Category

Website & Mobile Sites (Single) - Best User Experience

Client's Name

Country / Region

United States

StateFarm.com – A Digital Gateway

StateFarm.com serves as our digital gateway, delivering seamless experiences through continuous innovation in design and functionality. We prioritize self-service solutions that cater to today’s tech-savvy customers. From the moment users land on our homepage, they are greeted with a variety of options to meet needs—whether it's obtaining a quote, paying bills, filing and tracking claims, and bundling policies. Simple, intuitive, and convenient experiences for the 276 million customer visits this past year.

Always Looking Ahead

Over the past century, the world has undergone significant changes, and State Farm has consistently adopted a forward-thinking approach to develop products and solutions that adapt to our customers’ evolving needs. Today, this commitment is more relevant than ever.

Here’s How We Provide Support When It Matters Most:

• Revamped Homepage: A contemporary design that delivers a simple, cohesive experience while prominently featuring self-service and product offerings.

• Streamlined Access: Processes that allow for convenient access without the need for login credentials.

• Quick Estimates and Quotes: Reliable options that ensure customers receive quality choices with minimal hassle. (11M online quotes annually)

• Bundled Quotes: Simplifying the shopping experience by combining multiple product options and multiline discounts into a single, seamless flow.

• Personalized Coverage and Savings: Tailored experiences that empower customers to choose the best options for their unique needs.

• Flexible Billing and Payment: Customized solutions to manage everyday financial responsibilities. (32M digital bills paid annually from .com)

• Secure Self-Service: Easy access to accounts and policies, ensuring safety and convenience. (54M unique users this year)

• Diverse Communication Channels: Options for personalized interactions—be it chat, text, email, or phone—allowing us to meet customers wherever they are.

• Comprehensive Claims Support: A full claim experience that assists customers from filing a claim to exploring payout options. (8M customers were able to track their claims from .com)

• Educational Resources: Tools and tips to make informed decisions. (37K customers were able to benefit from direct access to Education and Resources views online)

Like a good neighbor, StateFarm.com is always there—offering quality products, innovative solutions, and unparalleled online convenience.

Credits

Digital Experience Executive
Tacha Gregory
Digital Experience/Technology Directors
Collette Fung, Brandi Corrington
Group/Tech Managers-Senior Experience Leads
Emrah Onal, Corey Lowe, Thomas Schaefer, Heidi Krzeminski, Donna Barkson, Scott O’Brien, Terri Harmison, Loubna Fassi, Ted Speller, Collin Brier, Bridget Richardson, Linda Che, Theron Melrose
Design Practitioners/Technology Analysts
Rick Gordon, Barb Hofherr, Mark McCallum, Jill McCarthy, Kristin Wohlust, Jae Warren, Brille Hooker, Abram Smith, Garrett LaBrie, Natasha Chambers, Tomas Law, Gerald Christian, Jennifer Cunningham, Christy Conn, Jennifer Casson, Becky Snow, Laura Mae
Product Owners
Edgar Ayala, Carmen Rogers, Wendy LeCompte, Sarah Robinson, Tina Swingler, Mike McGraw, Chuck Steward
Engineers/Developers
Abbie Brown, Chris Pilson, Jamie Johnston, Peter Joslyn, Stephen White, Tobie Chang, David Denney, Chevon Little, Abraham Kim, Joanna Edgell, Shaun Kelly, Jim Leach, Robbie Lee, Erik Halenkamp, BJ May, Erika Myles, Jake Rathman, Benjamin Tutter, Jord
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