2025
Entrant Company
Category
Client's Name
Country / Region
How do you turn a campaign into a movement? How do you motivate an entire country to take on a challenge? BIC Shavers Philippines sounded the call to build an engaged community and boost interactions with a bold dare to all Filipinos: Go BIC or Go Home.
For this great brand adventure, Space Sheep Media Lab Inc. developed a four-part engagement campaign, leveraging excitement, competition, and user-generated content (UGC) to drive brand awareness. “Go BIC or Go Home” harnessed the Filipinos’ love for a fun challenge,
BIC made it simple but rewarding: from simple tasks like following the page to more challenging and entertaining dares like creating TikTok dance videos on the spot!
The BIG results? A 12.6M reach, 9.2K link clicks, 2,795 engagements, and 50.9K visits from June to October 2024—a 29% increase in reach and 92% surge in link clicks from the first half of the year.
Credits
Entrant Company
WORLD MINED S.A.C
Podcast (Campaign) - New Category
Country / Region
Peru
Entrant Company
Gravity Global
Website & Mobile Sites (Single) - Website Redesign
Country / Region
United Kingdom
Entrant Company
I2I Ops
Virtual / Remote Experiences (Single) - Best Use of VR
Country / Region
United States