Vega Digital Awards Vega Digital Awards

Sweden

2017

The Banner Ad That Can See What You See

Entrant Company

MRM//McCann Stockholm

Category

Digital Marketing

Client Name

Vattenfall

Sub-Category

Display Advertising

Invite to work

The Banner Ad That Can See What You See can adapt its message to millions and millions of different images in real-time. It can even adapt to the thousands of new images that are posted on Sweden’s biggest and most popular real-estate site Hemnet, each and every day. By combining image recognition with user data this project stretches the possibilities of contextual relevance of today and shows the next next era of banner advertising.

Credits

Account Executive
Erik Frisell
Creative
Fredrik Sundqvist
Designer
Tobias Vermehren
Strategic Director
Johan Blomström
Programmer
Marcus Johansson
Production Manager
Catharina Fagerlund
Production Manager
Sofia Finnman-Larsson
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