Vega Awards Platinum Winner Winner

2024

Silent Hill 2 Remake- Digital Campaign

Entrant Company

Liquid Advertising

Category

Digital Marketing (Campaign) - Banner Campaign

Client's Name

Konami

Country / Region

United States

Our Silent Hill 2 Remake campaign for Konami was a journey into psychological terror, meticulously designed to evolve with the game's lifecycle. We first immersed players in the unsettling atmosphere of Silent Hill through interactive display units that featured haunting visuals, leaving a lasting sense of dread.

To bridge the gap between nostalgia and new audiences, we then intertwined familiar imagery with modern gameplay, showcasing the game's updated mechanics while honoring its chilling roots. Post-launch, we leveraged the game's critical acclaim by showcasing glowing reviews and accolades, further solidifying the remake's triumphant return.