2024
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Client's Name
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In honor of the 2024 "Camel Year" in Saudi Arabia, we produced a film in collaboration with the Saudi Ministry of Sports.
The film celebrated camel riding as an essential part of Saudi culture and traditional sports, highlighting both amateur enthusiasts and professional athletes. We showcased this sport in a contemporary manner, featuring both men's and women's competitors.
To create an engaging atmosphere for our audience, we combined traditional tribal singing of nomads with modern musical elements.
The lyrics celebrate Camels as part of Saudi pride and heritage.
Credits
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Organic
Website & Mobile Sites - Best User Interface
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United States
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Gravity Global
Digital Marketing (Campaign) - Best Use of Video
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United Kingdom
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Daw production house
Video / Online Video (Single) - Government
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Saudi Arabia