IZEA's Barbie Movie Premiere Campaign for Warner Bros.

Through a strategic partnership with Warner Brothers, IZEA executed a campaign promoting the highly anticipated “Barbie” movie premiere, generating awareness and encouraging ticket purchases for this iconic film.

Over four months, IZEA collaborated with 122 talented creators who played a pivotal role in amplifying the excitement surrounding the “Barbie” movie. The campaign incorporated engaging activities and experiences, ensuring maximum audience engagement and participation. We worked with diverse creators from across the U.S., as well as one creator from Latin America and one from Italy who traveled to LA to participate in the campaign. The international creators posted content in their native languages, Spanish and Italian, to promote the movie to their home audiences.

Highlights:

Trailer Promotion: Creators enthusiastically promoted the Barbie movie trailer, sharing their excitement and spreading the buzz on social media platforms.

World of Barbie: IZEA provided creators with exclusive access to the immersive World of Barbie, allowing them to immerse themselves in the Barbie universe. Through captivating behind-the-scenes content, creators showcased the magic and wonder of this beloved brand.

WeHo Pride Parade: To further celebrate inclusivity and diversity, creators in the LGBTQ+ community rode a vibrant Barbie-themed float during the West Hollywood Pride Parade. This collaboration emphasized Barbie's commitment to representing and empowering individuals of all backgrounds and identities.

Movie Premiere Attendance: Influencers attended the star-studded “Barbie” movie premiere and captured viral-worthy content on the pink carpet. Sharing their pink carpet moments, exclusive insights from the premiere and after party and their livetime captures of reactions after the movie premiered, they generated immense excitement and buzz among their followers.

IZEA's Barbie campaign produced 449 pieces of Barbie-related content created by influencers, garnering more than 145 million views.

The campaign featured esteemed creators such as Alix Earle, Patrick Starr, Chris Olsen, and many others. Their influential voices and passionate engagement played a significant role in amplifying the campaign's impact.

By seamlessly integrating creators' enthusiasm with engaging experiences, the campaign successfully created widespread buzz and generated millions of views.