Faroe Islands
2016
Entrant Company
Sansir and Liquidminds
Category
Digital Marketing
Client Name
Visit Faroe Islands and Atlantic Airways
Sub-Category
Marketing Effectiveness
Faroe Islands' 'Sheep View' videos boosted tourism! Tired of waiting for Google to map the archipelago, Faroe Islanders mounted cameras to sheep to create their own version of Google Street View. The campaign was a hit. With a budget of just $200,000, it generated 2 billion media impressions and an estimated PR value of $50 million.
Credits
Entrant School
Billy Blue College of Design
Category
Animation
Entrant School
International Technological University
Category
Branding / CI
Entrant Company
Frame.dk
Category
Innovative / Experimental
Entrant School
Billy Blue College of Design
Category
Editing