Vega Digital Awards Vega Digital Awards

United States

2018

Road to Coachella

Entrant Company

Mirrored Media

Category

Digital Marketing

Client Name

BMW

Sub-Category

Viral Marketing

Invite to work

As an official partner of Coachella for the second consecutive year, BMW i continued to explore new experiential platforms in presenting the Road to Coachella, a campaign that seamlessly blends music, inspired design, technology, sustainable mobility, and the journey that fans and artists take on their own road to Coachella.

Vega Awards Road to Coachella Vega Awards Road to Coachella Vega Awards Road to Coachella

Credits

Professional
Turkey

Entrant Company

Promoqube

Category

Influencer Marketing

Student
United States

Entrant School

Miami Ad School

Category

Public Service & Activism (New)

Professional
Germany

Entrant Company

SevenOne AdFactory GmbH

Category

Automotive

Professional
Portugal

Entrant Company

MOXY

Category

Experimental