Vega Digital Awards Vega Digital Awards

United States

2017

“Obsessed” Instagram Social Video

Entrant Company

Hawthorne

Category

Social Media

Client Name

thredUP

Sub-Category

Social Video (New)

Invite to work

thredUP needed to overcome deeply held stereotypes of second hand shopping in order to turn their brand into the top-of-mind clothing destination. To do this, we created a campaign utilizing a diverse group of influencers and their real reactions to thredUP, flashy but simple graphics and peppy music to create an engaging, honest clothing spot.

Credits

More Centauri Winners
Professional
United States

Entrant Company

Viceroy Creative

Category

Consumer Electronics / Goods

Professional
Denmark

Entrant Company

Gorilla Media

Category

Public Service

Professional
United States

Entrant Company

ArtVersion Interactive

Category

User Experience

Professional
Australia

Entrant Company

Burninghouse

Category

Real Estate (New)