Vega Digital Awards Vega Digital Awards

Denmark

2017

#JegErDansk

Entrant Company

Gorilla Media

Category

Social Media

Client Name

Gorilla Media

Sub-Category

Social Video (New)

Invite to work

We wanted to create a viral video that would showcase the damage that is caused by the hateful rhetoric towards minorities and to create a debate around the questions "What is Danish?". Results: 20 million+ views, reach 200 million+, viral in 8 countries, 100+ articles in, Major MSM coverage and we actually changed laws in Denmark to be more fair towards minorities.

Credits

Producer
Lelo Shalby
Director of Photography
Sasan Askari
More Centauri Winners
Professional
Australia

Entrant Company

Looplabs Australia

Category

Best User Interface / Experience

Professional
United States

Entrant Company

Promoqube

Category

Fashion & Beauty

Professional
Japan

Entrant Company

Hakuhodo Inc.

Category

User Experience

Professional
United States

Entrant Company

Hawthorne

Category

Microsite