Vega Awards Gold Winner Winner

2025

Bata shoes brand image television commercical

Entrant

NAVI DIGITAL MARKETING LIMITED

Category

Video / Online Video (Single) - Branding

Client's Name

bata shoes

Country / Region

China

Gallery

About The Entry

Navi digtal team received a request from "BATA" shoe brand , what is produce a television commercial video for the image upgrade and develop China market . The television commercial video is used for communication in China, and we need to pay attention to the preferences behavior of Chinese consumers to achieve the purpose of communication

Therefore, in terms of the overall creativity, we used the style of collage and mg animation technology to enhance the fun. Meanwhile, considering the pursuit and love of hot stars by young consumers in China, we also integrated the stars popular with young people into different video scenes.

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Credits

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Lisha
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