2025
Entrant Company
Category
Client's Name
Country / Region
Navi digtal team received a request from "BATA" shoe brand , what is produce a television commercial video for the image upgrade and develop China market . The television commercial video is used for communication in China, and we need to pay attention to the preferences behavior of Chinese consumers to achieve the purpose of communication
Therefore, in terms of the overall creativity, we used the style of collage and mg animation technology to enhance the fun. Meanwhile, considering the pursuit and love of hot stars by young consumers in China, we also integrated the stars popular with young people into different video scenes.
Credits
Entrant Company
Gravity Global
Audio & Radio (Campaign) - Best Use of Audio / Radio as Medium
Country / Region
United Kingdom
Entrant Company
GRANITE
Digital Marketing (Campaign) - SEM Campaign
Country / Region
Ireland
Entrant Company
TooFar Media
Video / Online Video (Single) - Best Animation / Special Effects
Country / Region
United States