AMCN | Total Tech Giveaway

AirMedCare Network (AMCN), an emergency air ambulance company, offered a totally techy giveaway to inform prospective audiences and increase membership conversions.

While not the first sweepstakes AMCN has run, it’s one of the most tangible. AirMedCare Network’s goal was to reach a broader audience with their giveaway focus. With not one, but multiple chances to win tiered prizes, the giveaway drew new leads and heightened brand awareness.

Our team leveraged several marketing channels such as email, display ads, search ads, and social media. Every creative asset was written to be engaging and fun, ensuring the audience knew their odds of winning were better than normal. The design complimented the sweepstake’s lighter tone with whimsical typography and bold color choices. AMCN’s giveaway invited the curious to come play and win, all while keeping their emergency air ambulance membership program at the forefront of the campaign.

AMCN’s Total Tech Giveaway netted a total of 172,514 participants. Membership emails and upsells resulted in a 45.34% Open Rate and Click-To-Open-Rate of 6.9%. Both social and search/display media segments delivered an incredible 17.9 million impressions. AMCN’s website traffic was boosted, and the company earned a 7.2% lift in new revenue during the sweepstakes.